CUSTOMER SERVICE

Customer Service is any contact, whether active or passive, between a customer and a company, which causes a negative or positive perception by a customer. The perception will be influenced to be either positive or negative by the customer's expectations of the contact having been met, exceeded or disappointed and it must be rampant throughout the organization, starting at the top, rewarded and recognized, admired and emulated and must be sustained by being ingrained into the fabric of the company.

To develop, maintain, and expand business, companies must satisfy a complex array of client needs in an environment shaped largely by external forces – competitors seeking a larger piece of the pie, new entrants into the market, product innovations, and increasingly insistent calls for improved quality and reduced prices. These and other factors create heavier demand on customer relations. Successful service is a combination of technical expertise, the ability to manage both information and people, and efficient, productive communication.

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